Hi, I'm Caroline.

A marketing and brand leader with 15+ years of experience across media, retail, and consumer-facing organizations. I specialize in building premium brand strategies, developing strategic partnerships, and leading integrated marketing initiatives that drive growth and strengthen brand equity.

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I have led teams in complex, matrixed environments and excel at building alignment across internal and external stakeholders. My leadership style is grounded in clarity, empathy and accountability, which I believe create the conditions for high-performing and collaborative teams.

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As Director of Marketing at Toronto Life, I led the development and growth of flagship franchise properties including Most Stylish and Most Influential. I built integrated teams across content, partnerships, and execution, transforming these initiatives into scalable brand platforms that increased engagement, strengthened market positioning, and expanded new revenue streams.

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At Hudson’s Bay, I led integrated production across a national retail portfolio, overseeing delivery from high-volume editorial content to multi-million-dollar brand campaigns, including a major partnership with the Toronto Raptors. I partnered closely with senior marketing and creative leadership to align strategy and execution, while building more efficient and scalable production systems that improved speed, consistency, and cost efficiency.

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I am particularly focused on how organizations can evolve their marketing capabilities in a rapidly changing environment, including the responsible integration of emerging technologies such as AI to improve scale, efficiency, and decision-making while protecting brand integrity.

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I thrive in environments where strong leadership, ambitious goals, and collaborative teams come together to build meaningful, high-performing work.