I'm Caroline.

I am a marketing leader and creative producer with 15+ years of experience across media, retail, and lifestyle brands. I combine strategic marketing expertise, creative leadership, production experience, and team leadership to build premium brand strategies and deliver high-impact marketing programs.

I have led high-performing, cross-functional teams in complex, matrixed environments, focusing on clarity, accountability, and strong collaborative culture.

As Director of Marketing at Toronto Life, I led the creation, launch, and growth of flagship franchise events including Most Stylish and Most Influential. I built and managed teams across content, partnerships, and execution, turning these into core brand platforms that drove engagement, strengthened positioning, and diversified revenue.

Most recently, as Head of Integrated Production at Hudson’s Bay, I led cross-functional teams across a national retail portfolio, delivering work from micro-budget editorial content to multi-million-dollar campaigns. I partnered closely with marketing and creative leadership while managing production teams to ensure strategic alignment, operational efficiency, and scalable execution.

I specialize in connecting strategy and creative execution to deliver measurable business impact. I thrive in environments where strong leadership, great people, and clear purpose come together to build exceptional work.

What People Say:

"Caroline is a dynamic marketing and creative leader with a rare blend of strategic insight, production expertise, and collaborative energy. She excels at leading cross-functional teams, balancing creative excellence with sharp execution and operational precision. Caroline brings big-picture thinking to every project and inspires those around her to do their best work—always with a sense of joy, purpose, and professionalism. Any team would be lucky to have her."

- Gary MacLean, VP of Studio Operations, The Bay