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AI Toronto Seoul
Project type
Photography, Mini-Doc, Social Videos
Video
Roaming Focus
Photography
Francisco Garcia
A photo and mini documentary feature profiling AI Toronto Seoul, a Toronto-based, family-founded brand rooted in heritage, craft, and cultural connection.
This project focused on translating the brand’s story into a cohesive visual and narrative identity that elevated its positioning within a competitive market. Through a combination of documentary storytelling and editorial photography, we highlighted the founders’ perspective, brand values, and product philosophy to strengthen emotional resonance and deepen audience connection.
The work was designed to support broader brand visibility and reinforce a premium, story-led positioning in both digital and editorial contexts.
