Oma the Label

A founder-led editorial feature for Hudson’s Magazine profiling Oma the Label’s founder, shot in New York City. Led production and visual storytelling to capture the perspective of a modern, design-driven female entrepreneur, highlighting her brand journey, aesthetic, and cultural influence. The story also served a broader brand objective of showcasing the diversity and depth of brands available at Hudson’s Bay, positioning the retailer as a curator of emerging and established talent across fashion and lifestyle.