Holiday Dressing

Holiday dressing story for Hudson’s Bay designed to drive top-of-mind awareness for holiday shopping across multiple price points and customer segments. Led production and visual storytelling to create a cohesive seasonal narrative that balanced accessibility with aspiration, ensuring strong product visibility across key categories. Partnered with creative and marketing teams to translate commercial priorities into styled looks and editorial moments that reinforced brand relevance, increased discoverability, and supported conversion across digital and retail channels.