Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Raptors
Project Type
Broadcast Spot, Digital + Social Content, Campaign Photography, E-Commerce Photography, Graphic Design, OOH Takeover
Client
The Bay
As Official Style Partner of the Toronto Raptors, The Bay developed and launched a custom co-branded collection supported by a fully integrated campaign spanning broadcast, digital, social, OOH, and experiential channels. Led production across a complex, multi-stakeholder environment, coordinating internal teams, external partners, and star talent under accelerated timelines. Ensured alignment between brand strategy, sports partnership positioning, and creative execution while delivering the program under budget and across all required channels for maximum audience impact.
