Spring Home

Spring home campaign for The Bay and Gluckstein Home, delivering a dual-brand seasonal program across retail and home furnishings. Led end-to-end production including custom room builds, sample coordination, and styling execution, while actively shaping how both brands were visually expressed within a single campaign system.

Partnered with marketing and brand teams to align two distinct positioning strategies, The Bay’s national retail breadth and Gluckstein Home’s design-led premium aesthetic, ensuring each was clearly differentiated but cohesively presented across channels.

Helped translate brand strategy into tangible creative decisions across set design, product storytelling, and content hierarchy, improving clarity of messaging and consistency across customer touchpoints while maintaining speed and production efficiency.