The Iconic Stripes

Campaign and e-commerce photography for Hudson’s Bay’s Stripes collection, a core brand asset within a national retail portfolio. Led end-to-end production across a high-velocity program, aligning creative execution with commercial priorities and seasonal marketing needs. Managed complex constraints including accelerated timelines, global sample sourcing, and rapid turnaround for priority retail and digital channels, ensuring consistent brand presentation and readiness for high-impact, revenue-driving moments.