Toronto Life Event Series

As Marketing Director at Toronto Life, I spearheaded new revenue strategies to adapt to a shifting media landscape—elevating the magazine’s award-winning journalism while creating immersive opportunities for advertisers. This led to the launch of Toronto Life’s signature event series, starting with Most Stylish (now Best Dressed) and Most Influential. I developed the partnership packages and sales strategies that empowered our team to engage top-tier advertisers in a dynamic, 360-degree way. Now a cornerstone of Toronto Life’s advertising strategy, the event series stands as one of the magazine’s most successful brand extensions of the past decade.