Toronto Life Event Series

As Marketing Director at Toronto Life, I developed new revenue and brand strategies in response to a shifting media landscape, strengthening the magazine’s premium journalism while creating high-value opportunities for advertisers.

I led the creation and launch of Toronto Life’s signature event franchise, including Most Stylish (now Best Dressed) and Most Influential, positioning these as integrated brand platforms rather than standalone events. I built the partnership frameworks and go-to-market strategies that enabled the sales team to engage premium advertisers through immersive, multi-channel programs.

Now a cornerstone of Toronto Life’s commercial strategy, this franchise has become one of the magazine’s most successful brand extensions in the past decade, driving both audience engagement and diversified revenue growth.