Zellers Toy Room

Campaign imagery for Zellers Toy Room, developed to reintroduce the brand to a key family audience and reinforce emotional recall of the Zellers experience. Led production approach focused on creating a playful, immersive visual world that balanced nostalgia with modern relevance, ensuring strong recognition and engagement across social and digital channels. Partnered with creative and marketing teams to translate brand positioning into set design, styling, and visual storytelling that strengthened brand affinity and drove awareness within a highly competitive retail landscape.